What is a loyalty program? Should you use one? How will you know it’s working and worth it?
A loyalty program is an incentive program from which a business offers it’s repeat customers and clients rewards of some form. The rewards are entirely customizable, lending to increased personalized service and attention. Customers love it (I know I do!) and it is tremendously effective.
A company may give it’s customers free merchandise, complimentary services, rewards points, exclusive access or advance release products, and so on. The best rewards programs offer something memorable but not too over-the-top.
As a concierge business or errand service, you could present something useful and particular to a client that spotlights how well you know him and can identify his needs. For example, if you have a client who frequently requests ticket procurement to sporting events or concerts, you could throw in a complimentary one-time pass for parking or a gift card to a restaurant nearby that serves your client’s favorite cuisine. Who wouldn’t appreciate something as thoughtful and generous as that??