In an effort to attract more homebuyers to luxury properties and upscale neighborhoods, condo developers are turning to concierge services.
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In the South of Fifth enclave of South Beach, the boutique condo Louver House will offer a “beach concierge” service to provide residents with full-coverage umbrellas, sun beds, towels, and a variety of dining options. Since the property, still under development, is about a 10-minute walk from the sand, a chauffeur will shuttle residents to the beach and back.
“We … added signature touches like on-call transportation and a branded paddle board to offer residents the true Miami experience year round,” said Camilo Miguel Jr., CEO and founder of Mast Capital, the developer of Louver House.
As the number of oceanfront lots dwindled in Miami Beach and the cost of land increased, condo developers turned to non-waterfront properties for their projects. Now, they’re looking for ways to entice potential buyers, particularly those who’d prefer to live on the water.
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